The pop star has a new favorite sweatshirt that’s now available to non crazy-famous-around-the-world types.
There are plenty of words and ways to describe Justin Bieber, but we wouldn’t put lazy in the mix. Sure, the pop star loves a tropical getaway as much as any ultra-rich and ultra-famous unattached twenty-something does, but this is a guy who’s been grinding on the make-music-and-promote-it machine since before most kids are even legally allowed to work. Then again, that also might be the reason why the headline-making singer recently scrapped the remaining dates of his Purpose Tour. It also might explain Bieber’s affinity for a certain hoodie he’s been wearing everywhere.
The singer’s new sweatshirt of choice comes from Milan-based streetwear brand Matte Perle and bares the french word Flâneur on the chest followed by the phrase’s literal translation on the front patch pocket—”an idler or lounger”. A “flâneur” is essentially someon who’s lazy on purpose, a message that might not lineup with Bieber but does with the kind of DGAF style he’s has been exhibiting lately (hotel slippers in public are just about as lazy as it gets).
Aloof messaging aside, it’s easy to see why Bieber digs the hoodie, beyond the fact that it matches his favorite Fear of God cap. Bieber is nothing if not loyal to the Bieber brand and this John Deer-ish forest-green-and-bright-yellow hoodie shares typographic placement and a fit reminiscent of Bieber’s own in-demand merch. And because being the first to discover something means more to the guy who can afford literally any piece of clothing in the universe, this sweatshirt wins points for hailing from a relatively unknown European brand with a whopping 287 Instagram followers (as of today, check back in a week) that you or I or Bieber’s grail-loving spiritual guides can preorder now for a mere $60 bucks.
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