The reasons for collecting, buying, and wearing Air Jordans are almost as multitudinous as the number of fans who wear them. There are thousands of pathways to rocking the wings. Whether it’s buying status based on commodity value, an increased acceptance of sneakers in new spaces, or an affinity for counter culture, everyone has their own motives. But for the original heads, there’s one reason and one reason only.

Advertisement – Continue Reading Below

Getty

DJ Clark Kent will tell you, as he told me in a recent conversation: “I understand why you guys look at the things the way that you do, but Michael Jordan was amazing. That’s the reason why we bought Jordan 1s, 2s, and 3s.”

“You can’t discount Mike,” Spike Lee, who was also there, chimed in. No big deal.

SHOP NOW: 13 & 14 “Defining Moments” Pack ($500) by Air Jordan, nike.com

That’s why Jordan Brand continues to tell stories through the lens of Michael Jordan himself: What he represents is what the brand was built on. And it holds up. This is especially true with retro sneakers, remakes of shoes that Jordan wore on court during important games or moments. We see those every year, whether it’s a pair of 1s that Jordan wore on court in 1985, or the shoe made famous through Space Jam–the retros sell out year after year because the stories are still alive and meaningful.

But it can go even beyond that. The newest “Defining Moments Pack” is one of those instances.

Nike

Advertisement – Continue Reading Below

This pack is not a duo of retros. Instead, the shoes are reinterpretations created as a way to remember the 1998 NBA Finals series when Michael Jordan’s Chicago Bulls faced the Utah Jazz. Throughout the six-game series, Jordan swapped pairs of Air Jordan 13s and 14s back and forth, as a way to finish his final season in his 13th signature sneaker while debuting his 14th just days before retirement. It was while laced in the 14s that he tossed The Shot—his final basket as a Bull and the last shot of his career. It also won the championship.

The Air Jordan 13 ‘Defining Moments.’

Pete Forester

The two shoes worn by Michael in the 1998 series were black and red, the uniform colors of the Bulls. But in the pack that released today they’re presented in black, white, and gold. It’s not a direct line from history, but pays homage to history using the colors of celebration and memorialization. Much like encasing a baby’s shoes in bronze, this duo helps us pull a moment out of time and present it changed like our memories change.

The Air Jordan 14 ‘Defining Moments.’

Pete Forester



Original Posted